The Corruption of “Sense of Urgency”
Thoughts on moving faster by slowing down
“Nothing important comes into being overnight; even grapes or figs need time to ripen. If you say that you want a fig now, I will tell you to be patient. First, you must allow the tree to flower, then put forth fruit; then you have to wait until the fruit is ripe. So if the fruit of a fig tree is not brought to maturity instantly or in an hour, how do you expect the human mind to come to fruition, so quickly and easily?”
— Epictetus
Being aggressive and scaling rapidly seem to be two of the unquestionable beliefs of the startup world.
We hear about countless success stories that were possible only because of an aggressive approach and massive growth that left the competition behind.
The problem is that this image has a huge survivor bias.
We do not hear about the 90+% of startups or individuals that are aggressive but burn and fail miserably. Many fail not in spite of the aggressiveness but precisely because of it. But the countless ones who crashed don’t make it on the covers of magazines or are discussed all over the internet.
This directly connects with another questionable part of startup culture.
The advice to “fail fast and fail often”, so ubiquitous in Silicon Valley, as well as the narrative of the serial entrepreneur (often just a euphemism for serial failure) who learned from his previous mistakes both turn out to be largely bullshit. At least if you look only at the hard numbers.
A Harvard Business School study showed that founders who failed previously are almost no more likely to succeed on their next attempt than first time entrepreneurs. This is opposed to people who previously succeeded. They are more likely to succeed again.
The bottom line: You seem to mainly learn from your successes, not your failures.
Of course there are many reasons for why entrepreneurs fail, but being too aggressive and taking on too much at a time is certainly one of the top ones.
Many startups are already hustling and working on X, Y, and Z, before even A has fully solidified. And then eventually their foundation collapses.
“It’s hard enough to do one thing right. Trying to do ten things right at the same time? Forget about it. […] You’re better off with a kick-ass half than a half-assed whole.”
— Jason Fried & David Heinemeier Hansson
In a slightly different context I am quite familiar with this issue myself.
I remember as an undergrad physics students I really wanted to work on string theory. So in my first year I decided to buy a graduate level book on the topic and forced my way through it.
It was more than a waste of time.
Not only did I not understand anything, I could have instead focused on the foundations and gotten to a point where I could actually seriously attempt to understand this advanced material much quicker. (Fortunately I lost interest in string theory at some point and chose quantum information theory instead, but that’s a different story.)
By wanting to do things too quick and too soon, I got slowed down and lost valuable time.
There is a massive difference between a true sense of urgency and blind haste. Moving too quick too early can cost huge amounts of time in the long term.
Unfortunately in many cases, particularly in the current startup culture that seems to value aggressiveness above all else, people actually often really mean something that is much closer to blind haste when they talk about “sense of urgency”.
This misinterpretation also fits particularly well with our workaholic culture.
In a previous article I have talked at length about the difference between busyness and productivity. They are absolutely not the same. More than that, busyness and productivity are often at odds with each other!
As Jason Fried and David Heinemeier Hansson note in their book ReWork — Change the way you work forever, workaholics “make up for intellectual laziness with brute force”. But in doing so they decrease the morale of everyone who is not willing to spend their entire life in the office.
Worse: Stressed, tired and frantic, they make one hasty decision after another, feeling extremely accomplished in the process. But often they do more damage than good.
In the best case they just generate some unnecessary distraction. But in the worst case they create completely avoidable (or even non-existent) crises that waste tremendous amounts of valuable time, both theirs and others.
This can often very simply be fixed by taking a more contemplative approach.
Take a break, get some rest and detachment from work, and come back with a new perspective and a clear and calm mind.
Sometimes, slowing down and taking a break can be the hardest thing to do.
If you see your competition rushing ahead, it’s difficult to step back and take a more thoughtful approach instead of running along with them. Even if they might be heading straight for a cliff.
The Stoics had their own version of sense of urgency: Memento Mori. Remember your mortality.
“Let us prepare our minds as if we’d come to the very end of life. Let us postpone nothing. Let us balance life’s books each day. […] The one who puts the finishing touches on their life each day is never short of time.”
— Seneca
Regularly reflecting on your own mortality certainly makes you want to move quick and not waste time. But it also makes you focus on the essential, being aware that every decision counts.
This is not haste. It’s deep contemplation, coupled with a readiness to make difficult decisions.
This gets me to another important point.
Being wary of and questioning aggressiveness must not be mistaken for an excuse to put off decisions, or to wait for the perfect timing or more information!
The timing will never be perfect, and you will always operate based on incomplete information.
The focus should be on producing quality, and not on overreaching or blindly following the most recent fashion.
But you still actually have to do the doing, and execute on the things you have already taken on.
Ideas are great, but without execution and decisions they won’t just magically turn into a great product.
As well as constantly introducing new distractions, the wrong kind of aggressiveness only leads to more unmade decisions and half-baked ideas piling up, which can be extremely paralyzing.
A more contemplative approach is also not an excuse for endless planning.
Plans are often no more than elaborate guesses. They may even adversely anchor you to past assumptions and preconceptions instead of allowing you to act based on the present moment.
There is one thing that will always sell: Quality.
And yes, in many cases quality simply does take time. But this is not in contradiction with a sense of urgency, at least not the memento mori kind.
There are also cases where actually not that much time is required to deliver quality. But again, these usually require a very thoughtful approach.
Contemplation instead of hustle.
I hope it is clear that I’m not condemning quick action.
There are many cases where there is a huge first-mover advantage and it makes sense to be quick, even if the action taken is not completely perfect and needs some course corrections later on.
I’m just questioning the universal glorification of aggressiveness, busyness and extreme growth in the startup culture.
Aggressiveness and rapid growth per se are neither bad nor wrong. But if not done carefully, they can lead to the exact opposite result than intended.
And there are alternatives. Alternatives that in the currently very one-sided discussion are often forgotten or ignored.
I think a more balanced view is necessary.
Maybe the next time you are worried about being left behind or losing out in a race over the newest trend, instead of rushing ahead with everyone else, slow down, take a breath, and think.
Do it like the tortoise against the hare!
Many things in life are a marathon, not a sprint. You can catch up in the long term and leave your exhausted competition behind.